Privacy Policy

We fully understand the importance of data privacy and we want to assure you that Velvet & Rose takes privacy matters seriously. This policy aims to provide you with clear and transparent information on how we handle your personal data in terms of the way your personal data is collected and used in connection with your visit to (our website, the Site). This policy has been updated in accordance of the EU GDPR (General Data Protection Regulation), which entered into force on 25 May 2018.  

This Website is operated by Velvet & Rose.  The terms "we," "us" and "our" when used in this Privacy Policy mean Velvet & Rose. The terms "you" and "your," when used in this Privacy Policy, means any user of this Website.   The Controller and the Data Protection Officer of your personal data is Shirley Leader and can be contacted via VelvetandRoseUK@gmail.comshould you have any questions related to this policy or should you wish to see which data we hold on you. 



When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, phone number, order and purchase history.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.



We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

  • Communicate with you via email or MailChimp or telephone for the purposes of the order, promotions, events or anything which may be of interest to you;
  • Managing consumer complaints or questions;
  • Legal obligations as per UK law and guidelines;
  • Screen our orders for potential risk or fraud; and
  • We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We may also collect your personal data directly from you when you subscribe to our newsletter.



We share your Personal Information with trusted third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: 

We also use Google Analytics to help us understand how our customers use the Site.  You can read more about how Google uses your Personal Information here:  You can also opt-out of Google Analytics here:

In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.

Other third parties include, Royal Mail, with whom we share your shipping data;   IT Providers for managing our website; Suppliers, only if necessary and with your permission for any questions you may have on our products; MailChimp for enabling us to send out any communication to you. 

Royal Mail’s Privacy Policy can be found here.

MailChimp’s Privacy Policy can be found here

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.



We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


We hope that you are happy with our policy.  If you would like to discuss it further then please contact Shirley Leader by email at VelvetandRoseUK@gmail.comor by mail using the details provided below:


Velvet & Rose, 1 London House, Chapel Street, Petersfield, Hampshire, GU32 3DR, UK